Palmen Restaurant

Anniversary upgrade

The historical and famous Palmen restaurant – opened in Grand Hotel in 1913 – has been through a comprehensive upgrade of its interior, its menus and visual identity. Rayon is lucky to have Grand Hotel as a returning client, and has developed the visual identity and launch campaign for Palmen for the 100 year anniversary in 2013. The identity was inspired by 1913 atmosphere and furnitures, which had a stylized and classic look. The tight graphic symbol was inspired by the characteristic and unique roof, which is a key identifier of the restaurant.