In connection with the launch of the new Xplory pram in 2010, Stokke needed help with development of a store solution. The solution was primarily intended for presentation of additional products for the Xplory pram, but was later further developed to include Stokke’s total product assortment. Stokke’s arena in the store was clearly marked and the solution efficiently makes use of Stokke’s available space. The displays contain large communication spaces for visible and good product information, and there is plenty of space for both storage and presentation of Stokke’s products. Today, the display system is used in a number of stores around Europe, USA and Asia.