Some of Norway's sharpest IT brains, together with Aker ASA, were to establish a major investment in the Industrial Internet of Things industry and came to Rayon for help with positioning.

The key to industrial digitalization lies in data liberation. Heavy asset industries like Oil & Gas, Shipping, and Utilities already have the data. Now the industries need a powerful platform to collect, clean and contextualize the data. A resource to transform the data into information, to stimulate a thriving ecosystem. Cognite make it possible to maximize the strategic value of this data. Cognite chose Rayon for developing brand strategy, brand concept, naming and visual identity before their international launch.