Inatur is Norway's largest marketplace for hunting, fishing, as well as accommodation and cabins related to the outdoor arena. Inatur.no has a strong and unique position both to providers and customers in this market, and here everything from fishing licenses to big game hunting with associated well arranged facilities is provided. Rayon designed Inatur's visual profile and their first web interface 22 years ago. Since 2003 a lot has happened in the market and in relation to the need for a visual identity in SoMe, apps etc. This makes it even more important to stand out in an increasingly complex and demanding market. We must be easy to spot, easy to remember and easy to recognize, and therefore now want to upgrade our visual identity, says Torbjørn Kvien Madsen, responsible for business development in Inatur. Inatur used Rayon for developing visual concept and visual identity, and it will be exciting and fun to continue working with Inatur with the design and interface in the various channels and communication surfaces.