Crafting a warm and distinctive bakery brand

Den Glade Baker is a small bakery chain located in Asker, offering freshly baked bread, pastries, cakes, and catering. As part of the Asker Produkt family, the bakery combines high-quality craftsmanship with a strong social mission, creating meaningful opportunities for learning, development, and workplace inclusion. We worked with the client to develop a visual identity and website that could stand on its own, independently from Asker Produkt, but at the same time share some of the visual clues. The new logo is clearly built around the letter G and inspired by the shape of a pretzel, cinnamon bun and other baked goods. The colour palette was carefully designed to complement both the bakery’s products and its interior environment, creating a warm, inviting, and cohesive brand experience across physical and digital touchpoints.