In connection with the renovation of the hotel, Grand Hotel wanted to revitalise the brand.

Grand Hotel Oslo, situated on Karl Johan Avenue in Oslo, selected Rayon as their strategic partner for design, as well as analogue and digital communication. Out efforts were dedicated to blending the historical essence embedded in the walls and the timeless classic style with a contemporary touch of innovation. Rayon assisted Grand with most of the brand and positioning strategy, development of visual identity, concepts and design of the various communication platforms for print and digital.