Due to a change in strategy, Reiten & Co wanted help with visual positioning of the company.

Reiten & Co started up as a PE company, but is now an ambitious owner in private and listed companies. The focus is primarily on investments in Norwegian companies with a potential for the Nordic and international growth. Rayon has assisted with brand thinking in a gradual transition from a pure PE perspective to focusing on investments in listed companies. The work included a positioning strategy, development of a new visual identity, presentations and a new responsive website.