Simplify work life. Achieve more.


Zalaris asa


  1. Brand Strategy
  2. Naming
  3. Visual Identity
  4. Brand Hierarchy
  5. Digital Solutions
  6. Info Graphics
  7. Editorial Design
  8. Exposures and Exhibitions

Zalaris is one of Europe’s leading companies offering HR and Payroll Solutions and Services to more than 100 countries.

Rayon have been working with Zalaris since it was founded in 2000 and have assisted actively with brand development, naming, product and service structures, UX, UI and digital solutions through the company's various growth phases.

Rayon's journey with Zalaris' brand

Year 2000

Zalaris AS is established and Rayon developed the name and visual identity.

Year 2012

Zalaris expands in the nordic region and Rayon assist with positioning, revitalisation and modernisation of the identity.

Year 2019

In 2018, Zalaris had acquired and merged several European companies. Rayon assisted with a rebranding to reflect a global representation.

Year 2022

With strong representation throughout Europe, Zalaris rebrands to avoid association with the "Z" symbol that the Russians used in their propaganda when invading Ukraine.